Even when your target market has changed, or you have pivoted to offering a new product or service, the fact remains that your marketing strategy is no longer working for your company. You find that most of the people would not like to lose the many customers they have worked with for many years. Read more here to learn the vital things to keep in mind for a successful rebranding strategy.
You should start with your customer base. This will require you to re-evaluate your customer base since you no longer serve the same customer base you did when you first opened doors. Like you might have expanded your target market when your current branding is only relevant to a smaller consumer niche. Apart from that, it will also help you to realize a serious gap between the people who you thought were buying your products and the ones who actually are. Therefore, you should get to know your new market by following them on social media, read your online reviews, engage with them in the comments section of your blog posts and send out customer surveys. As a result, you will be able to learn about the kinds of content, marketing tactics and product and services that your target market is most likely to respond to.
The next thing is to decide what needs an update. It is essential to note that many brands see a logo redesign as an essential part of the rebranding strategy. For that matter, you will need to update your logo to depict your new branding style but make it close enough to the original for your market to recognize. The moment you have settled in new logo design, it is advisable that you update all of your online presences. Not only that but you should also update your motto, product listing, your blogs as well as your business cards among others. Besides, you should also update your social media profiles to reflect the new changes in your logo and branding strategy.
Besides, you should spread the word. You find that when you rebrand your business without letting your market knowledge, you will confuse people as well as missing out on incredible marketing opportunity that a rebranding can offer your company. One thing that you can do is to drop a hint on your social media accounts by telling them that something big is coming. Apart from that, you can also create short videos that feature small segments of your new logo or any new product that you plan to offer.