Reasons to Improve Your App Store Optimization
It’s anticipated that mobile application downloads will exceed three hundred and fifty-two billion by the year 2021, which means this is a tremendous market to get into in case you haven’t done so. Even if your products do not enjoy a robust online reputation like food, it is still advisable that you consider this investment opportunity. But it is not recommended that you create a mobile application and neglect it in the Google Play Store or Apple App Store. It is recommended that you optimize your mobile application for you to get reasonable conversion rates. It is important to note that app store optimization refers to a process where you improve the ranking of your mobile app in the mobile app stores. As an app developer, you need to understand that ASO operates the same as SEO. In both ASO and SEO, your app or website will be ranked based on the optimal content such that when people do their search, your app or website comes up on the first page. When dealing with SEO, you want your website to appear on the first page of Google ranking. This report discusses some of the benefits of improving your app store optimization.
The first benefit of improving your app store optimization is that it helps your app get discovered on various mobile stores. Up to sixty-three percent of total apps in the mobile stores are discovered by customers through searches hence if you don’t optimize your app you are losing a lot to your competitors. Your mobile application cannot be found in the beginning, second or even the third page if you don’t do optimization. A difference of one page can make a huge negative impact on the number of customers who find your app. When looking for app o downloads, many clients usually don’t scroll past the first two pages hence you need to make sure your app ranks high to get maximum exposure.
The second benefit of app store optimization is that it will get you more downloads. If many mobile users are able of seeing your app in the first or second pages of mobile store ranking, you will create interest. After you have created interested in the customers, they will read your app description, download it and try it out. An individual should understand that there is a direct relationship between application ranking and number of downloads. If you don’t optimize your application fully it will appear on the tenth page of mobile store rankings. Furthermore, since clients seldom look past an initial couple of pages, those applications won’t get the exposure they need for clients to think about using them.
In conclusion, all the advantages highlighted in this article demonstrate the reasons why you need to improve your app store optimization.